Kimono Condoms, based in California, are well known on the West Coast, but less so in the East. I won the creative for their East Coast television campaign by coming up with a spot about a poker game with two players left. A woman has one chip left and a man has a huge pile of chips. The woman bets her chip. The man meets her and raises a chip. The players who had already folded look at her: now what, she’s out of chips…the woman reaches into her purse and slides a Kimono Condom across the table. The other players look back at the man; he’s all in and pushes all his chips into the pot, with the tag line ‘Kimono Condoms. When the stakes are high.’ The spot ran across the Eastern Seaboard, as well as extending to Miami, with Spanish graphics. It was featured in a New York Times article as an example of Poker’s rise in popularity. NYTimes article

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