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June 16 Busy dayBusy day today so just some links to other things I have done ===================================================
Outstanding new campaigns
==================================================== June 04 Tuna and T.V.Television shows and tuna may seem a strange pairing, but
that idea won Clover Leaf Tuna’s business. I wrote two 30 second television
spots that ran back to back; the first features Clover Leaf’s Flavored Tuna
line, the second their staple, plain tuna. The 60 second spot starts off with a
parody of America’s Top Model; beautiful girls dressed as different flavors of
tuna wait breathlessly to see who will be a member of Clover Leaf’s Flavored
Tuna Family, Canada’s Top Tuna. This is followed by the winners joining a
Marilyn Monroe-like lady on a talk show, as she is introduced by the jovial
host as The Mother of All Tuna’s. Clover Leaf extended the campaign beyond
television, and used the tag line ‘There’s
tuna, and then there’s Clover Leaf ’ across various media.
June 02 Man in the chairI developed a promotion for Maxell Canada that extended Maxell’s iconic ‘Man in the Chair’ branding in a slightly surreal way: a man sitting on a chair on the roof of an urban building throws a CD like a frisbee, which hurtles through the sky to be caught by a woman on a beach – only now it’s a DVD, representing the two products that Maxell wanted to highlight.
Based on this taste of television, Maxell Canada decided to create their own brand sell, and invited agencies to pitch. They chose my spot, which starts off with the ‘Man in the Chair’ getting windblown in a laboratory test of their cassette tapes in the 80’s, followed by a more current ‘Man in the Chair’ getting literally blown off the screen in a laboratory test of their DVD’s. Both spots ran on MuchMusic. May 29 Steak............ Europe’s Best is a company that makes and
distributes frozen fruit and vegetables. I won their business with a series of
ads, the most successful of which was voted TVB’s Best in Category Award for
Branded Products A family has dinner in a kitchen. We see the ease with which
the frozen vegetables are made before Mom, Dad and Son sit down to eat. Mom and
Son watch with some alarm as Dad hoovers his vegetables like a hungry child,
after which he pushes his steak around his plate like a petulant child, until
Mom says sharply, “Jack. Eat your steak.” The spot ran on CTV May 27 When The Stakes Are HighKimono Condoms, based in California, are well known on the West Coast, but less so in the East. I won the creative for their East Coast television campaign by coming up with a spot about a poker game with two players left. A woman has one chip left and a man has a huge pile of chips. The woman bets her chip. The man meets her and raises a chip. The players who had already folded look at her: now what, she’s out of chips…the woman reaches into her purse and slides a Kimono Condom across the table. The other players look back at the man; he’s all in and pushes all his chips into the pot, with the tag line ‘Kimono Condoms. When the stakes are high.’ The spot ran across the Eastern Seaboard, as well as extending to Miami, with Spanish graphics. It was featured in a New York Times article as an example of Poker’s rise in popularity. NYTimes article brain
May 26 Daniel BraininAfter ten
years at CHUM Television, where I worked as an Account Executive, Marketing
Manager and Producer on the way to becoming Director of Business Development
& Commercial Production, I currently hold the position of Executive
Creative Director at ZoomerMedia, a multi-media company that encompasses a
suite of Print, Broadcast and Digital properties.
Here is a Public Service Announcement I did |
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